Two friends.One obsession.
A perfume is not what you smell like. It is who you become.
The engineer who builds what he can't find.
The writer who knows how a smell should feel.
Built for the love of it.
Prayag and Rahul met in college in Surat. Prayag was studying environmental engineering — ended up falling in love with code, switched fields, and is now an SDE2. Rahul was in IT — dropped out mid-degree, taught himself copywriting, and never looked back. Different paths. Same city. Same obsession with fragrance.
The obsession came first. Long before any talk of a lab or a brand, it was just two people spending too much on foreign perfumes, being disappointed by how fast they faded, and asking the same question on repeat: why doesn't India have a serious extrait house?
“14 failed formulas. Three made it out. Gravity. Lucid. Bloom.”
In 2024, they stopped asking and started building. Prayag brought the engineer's logic — systematic iteration, testable hypotheses, the patience to run the same experiment fourteen times until it worked. Rahul brought the language — the ability to articulate what a smell actually feels like, which turns out to be harder than making the smell.
Neither of them had a chemistry background. That was fine. Fourteen failed formulas. Each one documented. Each failure understood. What came out of the other side were three fragrances — Gravity, Lucid, and Bloom. Everything in those bottles was figured out from scratch, in Surat, by two people who simply could not stop until it was good enough.
What we believe in.
Molecular precision
Prayag's background is engineering. Systematic, testable, iterative. That thinking runs through every formula we make — 42% concentration, bio-synthetic precision, and results that can be verified in blind testing. We don't do anything we can't prove.
Honest materials
We tell you exactly what's in each bottle. We use bio-synthetics when they're better. We use naturals when they're better. We don't have a fixed ideology about it. We have standards.
Made in India
We didn't move to Paris to be taken seriously. We stayed in Surat and built something serious here. Our ingredients, our people, our process — all Indian. That's not marketing. It's just true.
Small by choice
We are two people, not a company with a board and a roadmap. Decisions get made in a single conversation. Quality gets checked by the same hands that mixed the formula. We take four bespoke clients per quarter. We think staying small is the only honest way to make something this precise.
Still smelling it 11 hours later. I've never had a perfume do that.
— ARYAN S. · MUMBAI
Finally an Indian perfume I'm proud to wear. Gravity is something else.
— PRIYA K. · BENGALURU
₹999 for this concentration. Makes no sense how good the deal is.
— MIHIR P. · AHMEDABAD
You've read the story.Here's the collection.
GRAVITY · LUCID · BLOOM · 42% EXTRAIT · ₹999 EACH