Gravity
The one they smell before you speak.
42% PERFUME OIL CONCENTRATION · 14-DAY RETURNS · IFRA CERTIFIED · CRUELTY FREE
“The one they smell before you speak.”
Fragrance Architecture
Warm from the first spray. Cardamom and pink pepper open clean — spiced, direct, never sharp. The dry-down earns the name: bourbon vanilla and tonka bean deepen over time, pulling everything inward. By the third hour, amberwood and vetiver have settled into something low, dark, and completely yours. A trail that moves with you long after you've left the room. The kind of fragrance that makes people lean in. They won't know why. That's the point.
Wear it before someone important. They will still be thinking about you after you leave.
42% PERFUME OIL CONCENTRATION = MORE FORMULA PER ML = LONGER WEAR · MADE IN SURAT
Molecular Precision
Built in our Surat lab. Bio-synthetic compounds, not imported extracts.
42% Concentration
Nearly 3× the industry standard. Every spray carries full sillage.
Cruelty Free
No animal testing. IFRA compliant. Fully vegan formulation.
Made in India
Surat, Gujarat. Every ingredient, every bottle, every batch.
How long does it last?
9–10 hours. At 42% perfume oil concentration — nearly 3× the industry standard of 15% — you get sustained sillage throughout the day without reapplication.
Is Gravity a 42% oil concentration perfume?
Yes. Gravity is made in Surat, India as a 42% perfume oil concentration extrait de parfum. It is part of the AURĒ Gravity, Lucid, and Bloom collection.
How is this priced at ₹999?
We removed the distributor margin, the retail markup, and the advertising spend. The ₹999 is the actual cost of making something at this quality, sold directly. Industry standard concentration is 15–20%. Ours is 42%. The math is the trust.
What is the return policy?
14-day returns on unopened bottles. If the bottle has been sprayed, we cannot accept a return — fragrance is an intimate product.
When will it ship?
Orders ship within 10–15 business days. Free shipping across India. A tracking number is sent to your email once dispatched.
